I'm Alice Boyle, a UX designer based in London, UK.
I'm Alice Boyle,
a UX designer based in London, UK.
In my current role on the Ecommerce team at Ocado Technology, I’m responsible for leading native app component adoption, driving experimentation, contributing to design systems and accessibility improvements, and delivering full end-to-end UI redesigns.
I'm Alice Boyle, a UX designer based in London, UK.
In my current role on the Ecommerce team at Ocado Technology, I’m responsible for leading native app component adoption, driving experimentation, contributing to design systems and accessibility improvements, and delivering full end-to-end UI redesigns.
Projects
From quick A/B tests to full page redesigns: a snapshot of the projects I’ve helped bring to life.
What I Bring
Beyond designing intuitive and engaging products, I lead initiatives that strengthen teams, processes, and cross-craft collaboration. I focus on creating systems and experiences that scale design impact and empower others to do their best work.
UX Conference Leadership
UX Conference Leadership
Co-organised and facilitated a two-day UX conference for two consecutive years, including workshops, networking events, and award ceremonies. Improved cross-craft collaboration and engagement, achieving 86%+ satisfaction ratings that grew year-over-year.
Co-organised and facilitated a two-day UX conference for two consecutive years, including workshops, networking events, and award ceremonies. Improved cross-craft collaboration and engagement, achieving 86%+ satisfaction ratings that grew year-over-year.
Mentorship & Training
Mentorship & Training
Mentored multiple UX graduates, providing guidance on Figma, design storytelling, and professional growth. Delivered interactive workshops that equipped new team members with practical skills and confidence.
Mentored multiple UX graduates, providing guidance on Figma, design storytelling, and professional growth. Delivered interactive workshops that equipped new team members with practical skills and confidence.
Process & Systems Improvement
Process & Systems Improvement
Built and maintained UX masterfiles across multiple teams, converting production screens into component-based resources that improved efficiency, consistency, and cross-team accessibility.
Built and maintained UX masterfiles across multiple teams, converting production screens into component-based resources that improved efficiency, consistency, and cross-team accessibility.
Collaborative Design Sessions
Collaborative Design Sessions
Transformed underused design review sessions into structured, interactive collaboration forums, enhancing team alignment, feedback loops, and overall design quality across international teams.
Transformed underused design review sessions into structured, interactive collaboration forums, enhancing team alignment, feedback loops, and overall design quality across international teams.
Feedback
What my peers have said about working with me.
Sarah Higgisson
UX Manager (UXM), Ocado Technology
"Alice consistently maintains exceptionally high quality across all projects, with well-structured experimentation files and clear, thorough handoff. Her prototyping skills are strong, and she's been a key contributor to internal initiatives such as the usability stream, delivering work on time and actioning feedback quickly to maintain momentum."
Karol Gudzowski
Senior Software Engineer (E3), Ocado Technology
"I was particularly impressed with Alice's attention to detail in Figma. It was the most thorough specification I’ve seen — covering every component detail, accessibility guidelines, and possible view variants. This was by far the best organised Figma project I’ve worked with."
Sean Braithwaite
Senior UX Designer (UXD3), Ocado Technology
"Alice's attitude to learning new skills in Figma and advancing her knowledge is excellent, and is apparent in all of her work. She's frequently able to produce high quality prototypes very quickly and has since become one of the teams strongest Figma users, constantly pushing the team make better use of the tool."
Antoine Burbaud
Senior Product Manager (PM3), Ocado Technology
"Alice has been instrumental in shaping our ways of working in the Experimentation team, often going above and beyond what is expected of her role. She brings incredible energy into every collaboration, driving positive momentum in workshops and team discussions, and helping ensure the team operates with clarity, creativity, and cohesion."
Darcie Gomer
UX Researcher (UXR2), Ocado Technology
"Alice is always genuinely user-centred. In our homepage experimentation work, she’s always made sure designs are grounded in real insights rather than assumptions, and she knows when it’s time to bring research into the process. She works quickly without ever losing sight of the “why,” and she’s great at helping the team move toward decisions."
Oriol Querol
Senior Product Manager (PM3), Ocado Technology
"Alice does an outstanding job organising and maintaining momentum on the UX side; setting up weekly catch-ups, aligning the different crafts, and continuously pushing us forward. Throughout our time working together, she consistently used UXR insights to guide her designs. She understands the validation cycle at its finest and applies it to everything she does."
Julio Mendez
Engineering Manager (EM2), Ocado Technology
"I have worked with Alice in different situations, but specially designing experiments. I found that Alice's explanations on her designs are always to the point, making it customer centric and very detailed. As I don’t come from the UX world, I find Alice's explanations very enlightening and easy to understand."
Sarah Higgisson
UX Manager (UXM), Ocado Technology
"Alice consistently maintains exceptionally high quality across all projects, with well-structured experimentation files and clear, thorough handoff. Her prototyping skills are strong, and she's been a key contributor to internal initiatives such as the usability stream, delivering work on time and actioning feedback quickly to maintain momentum."
Karol Gudzowski
Senior Software Engineer (E3), Ocado Technology
"I was particularly impressed with Alice's attention to detail in Figma. It was the most thorough specification I’ve seen — covering every component detail, accessibility guidelines, and possible view variants. This was by far the best organised Figma project I’ve worked with."
Sean Braithwaite
Senior UX Designer (UXD3), Ocado Technology
"Alice's attitude to learning new skills in Figma and advancing her knowledge is excellent, and is apparent in all of her work. She's frequently able to produce high quality prototypes very quickly and has since become one of the teams strongest Figma users, constantly pushing the team make better use of the tool."
Antoine Burbaud
Senior Product Manager (PM3), Ocado Technology
"Alice has been instrumental in shaping our ways of working in the Experimentation team, often going above and beyond what is expected of her role. She brings incredible energy into every collaboration, driving positive momentum in workshops and team discussions, and helping ensure the team operates with clarity, creativity, and cohesion."
Darcie Gomer
UX Researcher (UXR2), Ocado Technology
"Alice is always genuinely user-centred. In our homepage experimentation work, she’s always made sure designs are grounded in real insights rather than assumptions, and she knows when it’s time to bring research into the process. She works quickly without ever losing sight of the “why,” and she’s great at helping the team move toward decisions."
Oriol Querol
Senior Product Manager (PM3), Ocado Technology
"Alice does an outstanding job organising and maintaining momentum on the UX side; setting up weekly catch-ups, aligning the different crafts, and continuously pushing us forward. Throughout our time working together, she consistently used UXR insights to guide her designs. She understands the validation cycle at its finest and applies it to everything she does."
Julio Mendez
Engineering Manager (EM2), Ocado Technology
"I have worked with Alice in different situations, but specially designing experiments. I found that Alice's explanations on her designs are always to the point, making it customer centric and very detailed. As I don’t come from the UX world, I find Alice's explanations very enlightening and easy to understand."
Sarah Higgisson
UX Manager (UXM), Ocado Technology
"Alice consistently maintains exceptionally high quality across all projects, with well-structured experimentation files and clear, thorough handoff. Her prototyping skills are strong, and she's been a key contributor to internal initiatives such as the usability stream, delivering work on time and actioning feedback quickly to maintain momentum."
Karol Gudzowski
Senior Software Engineer (E3), Ocado Technology
"I was particularly impressed with Alice's attention to detail in Figma. It was the most thorough specification I’ve seen — covering every component detail, accessibility guidelines, and possible view variants. This was by far the best organised Figma project I’ve worked with."
Sean Braithwaite
Senior UX Designer (UXD3), Ocado Technology
"Alice's attitude to learning new skills in Figma and advancing her knowledge is excellent, and is apparent in all of her work. She's frequently able to produce high quality prototypes very quickly and has since become one of the teams strongest Figma users, constantly pushing the team make better use of the tool."
Antoine Burbaud
Senior Product Manager (PM3), Ocado Technology
"Alice has been instrumental in shaping our ways of working in the Experimentation team, often going above and beyond what is expected of her role. She brings incredible energy into every collaboration, driving positive momentum in workshops and team discussions, and helping ensure the team operates with clarity, creativity, and cohesion."
Darcie Gomer
UX Researcher (UXR2), Ocado Technology
"Alice is always genuinely user-centred. In our homepage experimentation work, she’s always made sure designs are grounded in real insights rather than assumptions, and she knows when it’s time to bring research into the process. She works quickly without ever losing sight of the “why,” and she’s great at helping the team move toward decisions."
Oriol Querol
Senior Product Manager (PM3), Ocado Technology
"Alice does an outstanding job organising and maintaining momentum on the UX side; setting up weekly catch-ups, aligning the different crafts, and continuously pushing us forward. Throughout our time working together, she consistently used UXR insights to guide her designs. She understands the validation cycle at its finest and applies it to everything she does."
Julio Mendez
Engineering Manager (EM2), Ocado Technology
"I have worked with Alice in different situations, but specially designing experiments. I found that Alice's explanations on her designs are always to the point, making it customer centric and very detailed. As I don’t come from the UX world, I find Alice's explanations very enlightening and easy to understand."
Sarah Higgisson
UX Manager (UXM), Ocado Technology
"Alice consistently maintains exceptionally high quality across all projects, with well-structured experimentation files and clear, thorough handoff. Her prototyping skills are strong, and she's been a key contributor to internal initiatives such as the usability stream, delivering work on time and actioning feedback quickly to maintain momentum."
Karol Gudzowski
Senior Software Engineer (E3), Ocado Technology
"I was particularly impressed with Alice's attention to detail in Figma. It was the most thorough specification I’ve seen — covering every component detail, accessibility guidelines, and possible view variants. This was by far the best organised Figma project I’ve worked with."
Sean Braithwaite
Senior UX Designer (UXD3), Ocado Technology
"Alice's attitude to learning new skills in Figma and advancing her knowledge is excellent, and is apparent in all of her work. She's frequently able to produce high quality prototypes very quickly and has since become one of the teams strongest Figma users, constantly pushing the team make better use of the tool."
Antoine Burbaud
Senior Product Manager (PM3), Ocado Technology
"Alice has been instrumental in shaping our ways of working in the Experimentation team, often going above and beyond what is expected of her role. She brings incredible energy into every collaboration, driving positive momentum in workshops and team discussions, and helping ensure the team operates with clarity, creativity, and cohesion."
Darcie Gomer
UX Researcher (UXR2), Ocado Technology
"Alice is always genuinely user-centred. In our homepage experimentation work, she’s always made sure designs are grounded in real insights rather than assumptions, and she knows when it’s time to bring research into the process. She works quickly without ever losing sight of the “why,” and she’s great at helping the team move toward decisions."
Oriol Querol
Senior Product Manager (PM3), Ocado Technology
"Alice does an outstanding job organising and maintaining momentum on the UX side; setting up weekly catch-ups, aligning the different crafts, and continuously pushing us forward. Throughout our time working together, she consistently used UXR insights to guide her designs. She understands the validation cycle at its finest and applies it to everything she does."
Julio Mendez
Engineering Manager (EM2), Ocado Technology
"I have worked with Alice in different situations, but specially designing experiments. I found that Alice's explanations on her designs are always to the point, making it customer centric and very detailed. As I don’t come from the UX world, I find Alice's explanations very enlightening and easy to understand."
What I Bring
Beyond designing intuitive and engaging products, I lead initiatives that strengthen teams, processes, and cross-craft collaboration. I focus on creating systems and experiences that scale design impact and empower others to do their best work.
UX Conference Leadership
Co-organised and facilitated a two-day UX conference for two consecutive years, including workshops, networking events, and award ceremonies. Improved cross-craft collaboration and engagement, achieving 86%+ satisfaction ratings that grew year-over-year.
Mentorship & Training
Mentored multiple UX graduates, providing guidance on Figma, design storytelling, and professional growth. Delivered interactive workshops that equipped new team members with practical skills and confidence.
Process & Systems Improvement
Built and maintained UX masterfiles across multiple teams, converting production screens into component-based resources that improved efficiency, consistency, and cross-team accessibility.
Collaborative Design Sessions
Transformed underused design review sessions into structured, interactive collaboration forums, enhancing team alignment, feedback loops, and overall design quality across international teams.